Design, Price Most Important Considerations for Digital Frame Buyers
Written on Jul 25, 2008 by Brian and filed under News
A new study by Futuresource Consulting of digital picture frame buyers in Europe illustrates a key problem with the digital picture frame business. People buying frames are making decisions based on design and price; often totally unaware of features like screen resolution. When buyers really spend time with the decision they identified screen resolution, USB connectivity, the ability to display different picture sizes and internal memory size as key factors.
Other interesting findings from the survey include:
- By 2011 they expect household penetration to reach 14% across Western Europe
- 97% of the frames are used in the home, only 3% at work
- 70% of those who own a digital picture frame are planning on buying another within 6 months
- 80% of frame owners would recommend one to a friend
While these numbers may not translate directly to the US market, their core finding that decisions are being made mostly on price and design likely hold true here as well. Anyone who’s in the market needs to make sure to get educated on important factors like screen resolution before buying. A large display with poor resolution will yield worse results than a smaller display with higher resolution. The message here is simple, buying on design is fine, but when it comes to price, make sure you buy the highest resolution you can, even if the frame is a little smaller than what you hoped for.
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